Privacy Policy

Sefton Hospitality Operations Limited Privacy Policy

We are committed to ensuring that your privacy is protected and understand the need for appropriate protection of all personal information provided by you to us. This Privacy Policy has been created in order that you understand the importance that we attach to this issue and our commitment to ensure that we comply with legislation in this area.


Who we are

Sefton Hospitality Operation Limited, a company registered in England with company number 13451207.  Our registered office is C/O Magdalen House, 30 Trinity Road, Bootle, Liverpool, L20 3NJ.

For the purpose of UK General Data Protection Regulation (UK GDPR), the data controller is Sefton Hospitality Operation Limited, registered with the Information Commissioner’s Office with registration number ZB399422.  Details can be found at www.ico.gov.uk.

Your agreement

By visiting thelakehousewaterloo.co.uk, using our site (including signing up to our email database, or making an enquiry or booking through our site), you are accepting and consenting to the practices described in this policy.

Please do not use our site if you do not agree to the terms of this policy

We are not responsible for any websites referred to or linked from our website; please refer to the individual websites for their privacy policies. We use DishCult to fulfil dining reservations and Caterbooks to fulfil accommodation booking reservations. We are not responsible for their websites; please refer to their privacy policies and terms and conditions.

This policy is split into the following sections:

– Your data
– How long we hold your data for
– Transfer of data outside of the European Economic Area
– Your rights in respect of your data

Your data

We collect information about you when you contact our reservations team to make a booking or use the facilities at any of our hotels and restaurants.  Facilities include, but are not limited to, bar and restaurant, function rooms, and guest Wi-Fi.  We have CCTV installed in our premises in public areas and particularly around entrances and exits; this is for the purposes of prevention and detection of crime.

We also collect information from you when you subscribe to any of our marketing communications, complete our voluntary customer surveys, enter our competitions or provide feedback.  These may be carried out online, by telephone or in person.

Some of the information we collect may be classed as personal data, that is, it is information about an individual who can be identified from it.  It may be collected any time you submit it to us, whatever the reason may be.

We do not share any personally identifiable data with third parties without your specific consent.

We may, however, aggregate our data and provide this analysis to our group companies and our partners.  For example, we may look at how many employees we have in different age brackets but none of our employees would be identifiable from this data.

We only collect and process data where we either have your consent, where it is necessary for the performance of a contract between us (e.g. your employment with us), where we need to process your data for compliance with a legal obligation, where the processing is necessary to protect the interest(s) of individuals or where we have a legitimate interest in processing the data where to do so is both necessary for us and to would not impact upon your interests or fundamental rights.

In doing business with you, typically we will collect:

  • Full or partial contact details including names and addresses (including business details if you are making a corporate booking), telephone and email details.
  • If you have special requirements then it may also be necessary to collect details about diet or disability or any other preferences that you may have.
  • If you choose to connect with us via social media links, for example such as Facebook or Twitter, we may collect your user name, your name (including surname) and email address, your gender, and your location.  We may also collect your birthdate and other significant dates for making special offers to you around your birthday and other anniversaries.
  • From our overseas guests we may also collect passport details.

How long do we hold your data for?

The length of time that we hold your data will depend on the type of data however we will not hold personally identifiable data longer than is necessary and we will delete your data on request.  The only exception to this is in accordance with our legal obligations and responsibilities and in fulfilment of our legitimate commercial interests.

Transfer of data outside of the European Economic Area (“EEA”)

We do not ordinarily transfer your data outside of the EEA.
The only exception to this is that our servers, or those of our website or mobile application hosts and developers, or those of those with whom we share your data, may be located outside of the EEA.

Where any such arrangements are in place, we have in place with our server, website, mobile application or third parties binding agreements in place requiring them to comply with the requirements of UKGDPR and, in particular, maintain your data securely and comply with any requests that you may make in respect of it.

What rights do you have in respect of your data?

a) Amending your consents
When you made a booking, or sign up to  receive emails you were, or will be, asked to give your consent regarding communications from us.
You may change this consent at any time by contacting us at info@the-lake-house.co.uk or writing to us at the address above.

b) Requesting access to, correction or deletion of your data
You may request a copy of the personal information we hold about you and to have any inaccuracies corrected or have the records deleted at any time by contacting us at  info@the-lake-house.co.uk or writing to us at the address below.

We only charge for any such requests if we reasonably believe a request to be excessive, including if it is repetitive or requests are made for further copies of the same information.  Any fee will be based on the administrative cost of providing the information. Please send requests to  info@the-lake-house.co.uk.

c) Requesting transfer of your data to another person
You may request a copy of your data for transfer to another person at any time by contacting us at  info@the-lake-house.co.uk  or writing to us at the address above.

d) Complaints
We understand that, despite our best efforts, sometimes our initial efforts may not be entirely satisfactory.  If this happens we want to correct this and ensure that you are entirely satisfied.

Please, therefore, let us know as soon as possible using the contact details below and we will use our best efforts to remedy any issues as soon as possible.

•             by email:  info@the-lake-house.co.uk      

•             by telephone: 0151 351 9076


If we are unable to resolve an issue, you have the right to complain to the Information Commissioner’s Office. 

The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

website: https://www.ico.org.uk

Changes to our Privacy Policy

Our privacy policy is regularly reviewed.  Following any changes, the new version of the policy will be uploaded to the websites and the old versions removed.  Please check back frequently to see any updates.

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